Caleform

Services

Operations and supply chain management, run as an extension of your team.

Operations leads because it is the part of an ecommerce business that compounds quietly in both directions. Marketing is offered alongside it, in that order deliberately.


01 Primary service

Operations & supply chain management.

Four areas, managed together because they fail together. A forecasting miss becomes a restock limit, which becomes an expedited freight booking, which becomes a compliance failure at the retailer’s dock.

FBA replenishment & inventory planning

Knowing what to send, how much, and when — before the restock limit decides for you.

  • Demand forecasting by SKU, channel and season
  • Restock limit and IPI management
  • Reorder points and safety stock set against measured lead times, not assumed ones
  • Aged-inventory and removal decisions taken before long-term storage fees land
  • Inbound shipment planning, labelling and appointment scheduling

3PL & fulfilment coordination

Treating the warehouse as a managed supplier with a scorecard, not a black box you email.

  • 3PL onboarding, SOP documentation and rate-card review
  • Inbound and outbound scheduling, ASN accuracy, dock-to-stock tracking
  • Pick accuracy, on-time ship and damage-rate reporting
  • Carton, pallet and freight cost review — including where packaging is quietly costing you dimensional weight
  • Exception handling so problems surface internally before a customer finds them

Retail & EDI compliance

The unglamorous discipline that keeps chargebacks off the invoice and doors open at retail.

  • Routing guide adherence and vendor manual interpretation
  • EDI document flow checks — 850, 855, 856 ASN, 810
  • GS1 labelling, carton marking and pallet specification conformance
  • Chargeback root-cause analysis, dispute filing and recovery tracking
  • OTIF and fill-rate monitoring against retailer thresholds

Listing & account health

The storefront side of operations: what is live, what is suppressed, and what is quietly at risk.

  • Catalogue hygiene, variation structure and attribute completeness
  • Suppressed, stranded and inactive inventory recovery
  • Account health, policy and IP-complaint monitoring
  • Case management and escalation with platform support
  • Buy Box and offer-level diagnostics tied to inventory position

02 Associated service

Amazon PPC management.

A supporting capability, offered to brands who want advertising handled by the same party that can see the inventory position it is spending against. Running ads into a SKU that is three weeks from a stockout is a way of paying to train a competitor’s customers.

  • Campaign audit and launch strategy — structure, match types, budget allocation
  • Weekly bid and budget optimisation against target ACOS
  • Keyword expansion and negative-keyword pruning from search-term data
  • Bi-weekly ACOS / TACOS reporting, read alongside inventory position rather than in isolation

03 Platforms

Platform-agnostic by design.

Amazon, Shopify, Walmart, Etsy and TikTok Shop. The mechanics differ — the underlying question of what to hold, where to hold it, and what it costs to move does not. Retail and wholesale channels sit alongside, with the compliance load that comes with them.

01

Marketing

Creates demand — ads, placement, share of search.

02

Operations

Converts it — listings, account health, inventory position, exception handling.

03

Supply chain

Fulfils it — POs, freight, 3PL, compliance, the box on the doorstep.

04 How an engagement runs

Audit, stabilise, then run.

Step 1

Audit

A read of the current state: forecast method, lead times, 3PL performance, compliance exposure, catalogue and account health. You get the findings whether or not we go further.

Step 2

Stabilise

Fix what is actively bleeding — stranded inventory, chargeback sources, restock limits, broken listings — and put reporting in place so the same thing is visible next time.

Step 3

Run

Ongoing management on a defined cadence: weekly replenishment and 3PL review, monthly compliance and account health, reporting you can act on rather than file.

05 Start here

Which part is costing you most right now?

Tell us where it hurts and we will tell you whether it is the problem or a symptom of one further upstream.

Replies come from the founder, usually within one business day.